Abstract
This article discusses the role and importance of toys and games in the socialization of the child. The purpose of this study is to analyze how the personality of an adult is related to the process of development and socialization in childhood. On the one hand, culture determines the main features of a person's personality, on the other hand, a person himself influences his culture. In turn, the various cultural experiences that make up the culture of modern childhood give the child the opportunity to be both their object and their subject. Socialization is a complex dialectical process of the child's interaction with the environment. Often, a modern child tries to solve the problems facing him on his own, and often finds his solution in play activities, relationships with peers, toys in the process of playing communication. Using the method used in the study, it is supposed to determine the attitude of parents to the child.